_______________________________________________________________________________

  

Double O Radio launches WWNU-FM "New 92," a new radio station in Columbia, SC.  Chase Rainer Media secured placemant in leading national publications.

The Mall at Cortana, one of Baton Rouge's oldest shopping centers, faced a public perception that shoppers were leaving and new stores would not locate there. This article exhibits how the right pitch to a business reporter can ensure positive press for a client and change perceptions.

 

Medtopia, a maker of practice-management software for physicians, needed increased exposure in markets outside of the company's home base. The tactic chosen was to tell the personal story behind the business success in order to gain front-page coverage. 

Block Construction, a new player in the construction management field, breaks ground on a multi-million dollar retail project. The event garners a local mention and puts the company on the radar with business press readers. 
 

 
WWNU-FM "New 92" - As a new radio station in a very competitive market, WWNU-FM, "New 92," needed to own the image for the most concert tickets for the hottest country show in America.   

 
The Mall at Cortana faced increasing competition in the retail sector among so-called lifestyle centers and another shopping center in the area.  In order to document how Cortana was adapting to the trends, a one-on-one pitch to a key business reporter accomplished that goal. 
 

   
Louisiana Workers' Compensation Corporation, the state's largest workers' comp insurance carrier, achieved a national honor naming it to the top three percent of all insurance companies.  Publication of such awards conveys the message to current and prospective policyholders that the company is financially secure and acts within the best interest of its owners.

 
The Mall at Cortana - After attracting several new, national tenants to the retail center, The Mall at Cortana faced a new perception challenge:  that the shopping center was turning to discount-type stores.  This article exhibits how working closely with a reporter to make industry terms understandable and making marketing research available can result in a positive portrayal of the center as a whole. 
  

  
Block Construction, a young company in a booming field garners headlines in a local business journal for its past successes and future growth. 

   


The Mall at Cortana realized that to differentiate itself from local competitors, it needed to become a true community partner.  The goal was to align itself with key community groups and activities to underscore that commitment and set it apart from other retail centers.